Showing posts with label adwords-shopping-advertising. Show all posts
Showing posts with label adwords-shopping-advertising. Show all posts

Thursday, 23 August 2018

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

August 23, 2018

  • Google product categories so he can organize his campaign by different categories
  • any value he chooses so he can organize his campaign by his own goals
  • the product’s condition so he can organize his campaign by new, used, or refurbished products
  • the brand of his product so he can organize his campaign by different brands

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

August 23, 2018

  1. Compare 2 models to see if the campaign is undervalued on a last-click basis
  2. Compare 2 models to see if the campaign is undervalued on a first-click basis
  3. Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
  4. Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

August 23, 2018

  1. increase the page load speed to 9 seconds or longer
  2. add more menu options so people can see all products offered
  3. make all data fields required at checkout
  4. allow people to return to their shopping cart on their desktop computer

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

August 23, 2018

  1. Understand which creatives perform best in the “Ads” tab
  2. See query-level product performance in the “Keywords” tab
  3. Check impressions for each product in Merchant Center
  4. Segment performance by various shopping views in the “Dimensions” tab

You want to prevent your ads from appearing for certain search terms. How would you do it?

August 23, 2018

  1. Put shorter descriptions in your product data
  2. Remove products from your product data
  3. Remove the related search terms from your product titles in your product data
  4. Add negative keywords to your campaign or ad group

You should use multiple ad groups when you want to:

August 23, 2018

  1. Set a different priority on bidding within the same Shopping campaign
  2. Target a different country within the same Shopping campaign
  3. Use a different bid modifier for products in the same Shopping campaign
  4. Link products from a different Merchant Center account

You can use custom labels to:

August 23, 2018

  • list specific features in your Shopping ads
  • subdivide a product by specific features that you decide
  • have Google subdivide your product into specific relevant categories
  • target different countries within the same Shopping campaign

You can use custom labels in a product data feed to:

August 23, 2018

  1. Tag products you’d like to group in a Shopping campaign by values of your choosing
  2. Submit product brand descriptions
  3. Provide additional description information for shoppers in search results
  4. Add supplemental image URLs

You can use campaign priority to:

August 23, 2018

  1. Make your Shopping ads more competitive in the auction
  2. Have Google prefer certain inventory in query matching and ad serving
  3. Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
  4. Speed up how fast a campaign’s budget is spent throughout the day

You can use a product group with a single bid to:

August 23, 2018

  1. organize your ad group by product attributes
  2. create different bid modifiers
  3. ensure your entire inventory has the same bid
  4. set a new campaign priority

Why is it a best practice to set a bid for the “everything else in all products” product group?

August 23, 2018

  1. To be able to have one product group for mobile devices
  2. To make it easier to target a location for certain products
  3. To include items not part of other product groups in your campaign
  4. To control the websites on which your Shopping ads appear

Why can’t Ellen see any benchmark data for her new Shopping campaign?

August 23, 2018

  1. She doesn’t have enough products in the campaign to compare to others
  2. She is already outbidding her competitors
  3. Her campaign has reached its daily budget limit
  4. There aren’t enough comparable products from other advertisers

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

August 23, 2018

  1. Set up Google Analytics for his local storefront and access its various customized data
  2. Segment his report by click type and review his local data
  3. Set up local inventory ads in his Shopping campaign and review his local channel performance
  4. Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

Which products should you submit the identifier_exists attribute with a value of no for?

August 23, 2018

  • A) Items as part of a bundle
  • B) Used electronics
  • C) New books for pre-order
  • D) Custom-made clothing

Which is a required attribute when submitting a product to Google Merchant Center?

August 23, 2018

  1. Mobile landing page URL
  2. Title
  3. Availability date
  4. Additional image URLs

Which is a reason why Annie’s Google Merchant Center account would get suspended?

August 23, 2018

  1. She is only selling used products
  2. Her website doesn’t have a mobile version
  3. She’s only been updating her data feeds every 10 days
  4. Her landing pages lead to error messages or non-existent pages

Which email contact does Google use to notify merchants about account warnings?

August 23, 2018

  1. Google Merchant Center technical contact
  2. Google Merchant Center primary contact
  3. Both Google Merchant Center technical contact and primary contact
  4. AdWords primary contact

Which devices can Shopping ads appear on?

August 23, 2018

  1. Mobile phones
  2. Mobile phones and desktops
  3. Tablets, mobile phones, and desktops
  4. Tablets and desktops

Which can you sell on Google Shopping?

August 23, 2018

  1. Business services such as plumbing or locksmithing
  2. Residential real estate
  3. Hotel and travel fares
  4. Used goods

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

August 23, 2018

  1. Set both the country of sale to United States and location to California
  2. Set the country of sale to United States only
  3. Set the location to California only
  4. Set either the country of sale to United States or location to California
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