Thursday 6 September 2018

Who controls the type of site content that's acceptable for your ads to appear on?



These were created to promote a positive community for video creators, users, and advertisers alike on YouTube



An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings.


Which targeting option should they use?

A Partner Program channel can serve ads on YouTube once it reaches 100 views.



What information can a Floodlight tag track using custom variables?



How is a search ad's ranking determined?



What goal does a bid strategy use to optimize your bids?



Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?



Sarah creates a Floodlight activity group to track the number of hits on her advertiser's home page. If she also wanted to track customer purchases, what does she need to do?



What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?



What is search engine marketing?



What are the advantages of using DoubleClick Search to manage a large and complex campaign?



What is a benefit of using executive reporting?



You're running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as "teenagers" and "kids." What type of keywords are these?You're running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as "teenagers" and "kids." What type of keywords are these?



Which tool helps you discover and extend your audience?



Wednesday 5 September 2018

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)


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During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)


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What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?



Which three requirements must be met to run a successful ad copy test? (select three)


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What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?



Which two types of uploads can be made through an sFTP endpoint? (select two)


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When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?



What type of bid strategy is supported by the forecasting tool?



If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?



When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?