• Custom Dimension
• Calculated Metric
• Custom Channel Groupings
• Custom Metric

• 0
• 1
• 2
• 3

• Watching a video
• Making a purchase
• Customer’s lifetime value
• Signing up for a newsletter

• User
• Hit
• Session
• Product

• Behavior > New vs returning report
• Behavior > Frequency and Recency report
• All traffic > Referrals report
• Interests > Affinity categories report

• True
• False

• Every time a user adds an event to their calendar
• Every time a user makes a reservation
• Every time a user performs an action with event tracking implemented
• Every time a user performs an action with pageview tracking implemented

• Users who speak a particular language
• Users who visited a specific page on your website
• Users who visited your physical store
• Users who played a video on your website

• AdWords campaigns
• Email campaigns
• AdWords and email campaigns
• None of the above

• Users that viewed a page on your website and then watched a video
• Users who have children
• Users 25 to 34 years of age who have their browser set to Spanish
• Users that engaged in your social media or email campaigns

• Channel Groupings
• Multi-Channel Funnels
• Conversion tracking
• Attribution modeling

• Behavior Flow report
• Content Drilldown report
• Landing Pages report
• Treemaps report

• Analytics will not be able to associate user behavior data with past data collected
• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• All of the above

• True
• False

• Flat Table
• Map Overlay
• Pivot Table
• Explorer

• Data Import
• The Measurement Protocol
• Browser cookies
• The Networking Protocol

• True
• False

• AdWords Linking
• Data Import
• Ad Exchange Linking
• Cross-domain tracking

• True
• False

• Television commercials
• Paid and organic search
• Website referrals
• Social network

• /ordercomplete/index.html
• /ordercomplete.php
• /ordercomplete/thank_you.html
• /order/complete.php

• Facial recognition technology
• Artificial intelligence
• A randomly-assigned unique identifier and browser cookie
• A sequentially-assigned unique identifier and browser cookie

• True
• False

• Assisted conversion
• Primary conversion
• Last-click attribution
• Second-to-last-click attribution

• Event Tracking
• Custom Filter
• Custom Dimension
• Custom Metric

• At noon every day
• When a user is inactive on your website for more than 30 minutes
• When a user opens another browser window
• After 30 minutes, regardless of user activity on your website

• Technology > Network report
• Site Content > Landing Page report
• All Traffic > Source/Medium report
• Mobile > Devices report

• Behavior
• Demographics
• All Traffic
• Geo

• Property > Account > View
• Account > Property > View
• View > Account > Property
• Account > View > Property

• True
• False

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

• Sessions / Source
• Sessions / Bounce rate
• Time on Page / Device Type
• Total Events / User Type

• Search engine traffic other than Google
• Social media traffic
• AdWords Campaign traffic
• Website referral traffic

• Frequency and Recency report
• Content Drilldown report
• Top Events report
• Location report

• True
• False

• Hit-level, session-level, product-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Event-level, duration-level, transaction-level, or user-level scope

• Adjust keyword bids inside Google Analytics
• View AdWords click and cost data alongside your site engagement data in Google Analytics
• Create remarketing lists in Analytics to use in AdWords campaigns
• Import Analytics goals and transactions into AdWords as conversions

• True
• False

• The dates in your date range.
• A segment of data separated out in a report for comparison.
• The numbers in a data set often paired with dimensions.
• A dimension that can help you analyze site performance.

• An additional widget you can add to a dashboard for more specific analysis.
• An additional dimension you can add to a report for more specific analysis.
• An additional metric you can add to a report for more specific analysis.
• A visualization that allows you to understand the impact of your data.

• Location report
• All Pages report
• Landing Pages report
• Pages report

• utm=
• urlid=
• adid=
• gclid=

• Secondary dimensions in Standard reports
• Primary dimensions in Custom Reports
• Secondary dimensions in Custom Reports
• All of the above

• Active Users report
• All Pages report
• Frequency and Recency report
• Engagement report

• Destination, Event, Duration, Pages/Screens per Session
• Destination, Event, Pageview, Social
• Location, Event, Time, Users per Session
• Pageview, Event, Transaction, Social

• Google
• Organic
• Referral
• CPC

• True
• False

• Users Flow report
• Active Users report
• User Explorer report
• Cohort Analysis report

• True
• False

• Remove any filters you have added to the view
• Choose “Faster response” in the sampling pulldown menu
• Choose “Greater precision” in the sampling pulldown menu
• Remove any Secondary Dimensions you have added to the report

• Email
• Google
• (direct)
• com

• Segments are filters that permanently alter your data
• You can use segments to build custom Remarketing lists
• Segments are either subsets of sessions or subsets of users
• Segments let you isolate and analyze your data

• Track actual revenue from your conversions
• Analyze the conversion funnel on your website.
• Track real-time revenue for your business
• Compare goal conversions and measure changes and improvements to your site

• Analytics will associate these users and sessions with their respective domains
• Analytics will associate these users and sessions with a single domain
• Analytics will alert you about duplicate data collection
• Analytics will not associate these users and sessions with any domain

• Direct
• Display
• Device
• Organic Search

• Dimensions
• Metrics
• Ad type
• Sequences of user actions

• The Active Users report
• The Browser & OS report
• The Source/Medium report
• The New vs Returning report

• Every time a user loads a webpage with embedded tracking code
• Every time a user adds an item to an online shopping cart
• Every time a user clicks a video on a website
• Every time a user searches on a website

• Pivot
• Comparison
• Percentage
• Performance

• Show customized ads to customers who have previously visited your site
• Allow customers to reorder an item they have previously purchased
• Create remarketing lists based on custom segments and targets
• Create remarketing lists without making changes to your existing Analytics snippet

• Page-tracking hit
• Event-tracking hit
• Ecommerce-tracking hit
• All of the above

• 0
• 1
• 2
• 3

• time of day
• ad preference
• location
• device

• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Predefined Include filter with “traffic to the host name” “that are equal to” “back to school”
• Custom Include filter with field “Page Title” and pattern “back to school”

• Data Import
• Enhanced Ecommerce
• Search filters
• Site Search

• Advertising Features
• In-page Analytics
• Goals or Ecommerce
• Custom Dimensions

• When the sessions happen in the same browser on the same device
• When the sessions happen in the same browser on the same day
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device

• Device and operating system
• Browser language setting
• User’s favorite website
• Page visits

• Exit Pages report
• Pages report
• All Pages report
• Landing Pages report

• User
• Session
• Hit
• Event

• Cohort Analysis report
• Goal Flow report
• User Timings report
• Treemaps report

Which of these would prevent data from appearing in a Custom Report?

• You’ve applied too many metrics to the Custom Report
• You haven’t shared that Custom report with users in the same view
• You’ve applied a filter that filters out all of your data
• You’ve applied too many dimensions to the Custom Report

• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Use multiple dimensions together in the same report
• Pair metrics and dimensions of different scopes

• True
• False

• True
• False

• Custom Dimension
• Event Tracking
• Calculated Metrics
• Custom Report

• True
• False

• Source and Medium
• Campaign and Ad Content
• Campaign and Medium
• Source, Medium, Campaign, and Ad Content

• True
• False

• Just before the closing </body> tag of your website
• Just after the opening <body> tag of your website
• Just before the closing </head> tag of your website
• Just after the opening <head> tag of your website

• Category, Action, Label, Unique Events
• Category, Action, Label, Total Events
• Category, Action, Label, Value
• Event, Category, Action, Label

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: exclude Peru or Bolivia
• Filter 1: include Brazil or Argentina
• Filter 1: include Argentina > Filter 2: include Brazil

• True
• False

• Cohort Analysis reports
• Real-time reports
• Geo reports
• Demographics and Interests reports

• Custom Metric
• Custom Report
• Custom Dimension
• Custom Segment

• Source, Content, and Term
• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term