- To be able to have one product group for mobile devices
 - To make it easier to target a location for certain products
 - To include items not part of other product groups in your campaign
 - To control the websites on which your Shopping ads appear
 
Thursday, 23 August 2018
Why is it a best practice to set a bid for the “everything else in all products” product group?
Mandeep Kaur
August 23, 2018
