- cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
- path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
- cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
- path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
Thursday, 23 August 2018
An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.
Mandeep Kaur
August 23, 2018
