Thursday 23 August 2018

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales.

Mandeep Kaur August 23, 2018

  1. Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
  2. Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
  3. Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
  4. Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store