Showing posts with label DoubleClick Bid Manager Basics. Show all posts
Showing posts with label DoubleClick Bid Manager Basics. Show all posts
Saturday, 1 September 2018
What is an example of a data cost?
September 01, 2018
The costs for creative approval process
A % markup from a partner revenue models
A fee that accrues based on data integrity
An additional CPM for audience targeting
What is Bid Manager’s main source of inventory?
September 01, 2018
- Blogs
- Ad exchanges
- Networks
- Google Search
Which ad format is recommended to serve across all display campaigns?
September 01, 2018
- HTML5
- JS
- .MOV
- FLASH
How is content targeting different from audience targeting options?
September 01, 2018
- Content targeting only works with video ads
- Content targeting can be used with additional audience targeting
- Content targeting requires an additional CPM fee
- Content targeting is only available on DoubleClick Ad Exchange
When does the creative approval process occur?
September 01, 2018
- When a creative is added to Bid Manager
- When the line item is created in Bid Manager
- When the ad is served on a publisher’s site
- When the line item starts generating impressions
In which section of Bid Manager can you assign creatives?
September 01, 2018
- Pixels
- Line Items
- Audiences
- Insertion Orders
Which level of the Bid Manager hierarchy is used for targeting and bids?
September 01, 2018
Budgets
Campaigns
Insertion Orders
Line Items
What does the partner revenue model define?
September 01, 2018
- the “revenue” metric, which is used in reporting
- the relationship between third-party data providers and exchanges
- the purchase pathway for first-party audience targeting
- data costs recorded for third-party data segments
What are two ways to target an audience online?
September 01, 2018
Keyword and time of day
URL and category
Demographics and geography
Device and IP address
How do budgets behave within a Bid Manager insertion order (IO)?
September 01, 2018
- Budgets can be set up to spend across multiple flight windows within a single IO.
- Budget caps are used for reporting purposes only. The system will spend based on bids and performance.
- Line items can spend more than the IO budget if they’re over-performing.
- One budget is set across all IOs and line items to control the advertiser’s overall spend.
What makes Bid Manager a unique solution for advertisers using a demand side platform?
September 01, 2018
- Integration with DoubleClick products
- Integration with ad exchanges and third-party data providers
- Real-time bidding capabilities
- Bidding, targeting, and serving ads to users in real-time
In which section of Bid Manager can you set alerts?
September 01, 2018
Users
Reporting
Creatives
User Settings
In which section of Bid Manager can you enable a new ad exchange?
September 01, 2018
Line Items
Insertion order
Advertisers
Partner
What benefit does a demand side platform provide to an advertiser?
September 01, 2018
Templatized forms, such as “terms and conditions” agreements
The ability to buy programmatic inventory between a buyer and seller
A creative API that lets an advertiser build Rich Media ads
A guaranteed minimum number and costs of ad impressions
Which option would allow Bid Manager to spend your budget at the same rate for the duration of the campaign?
September 01, 2018
- Even
- Flight
- Ahead
- ASAP
How long is a typical in-stream video ad?
September 01, 2018
- 15 – 30 seconds
- 5 – 10 seconds
- 25 – 40 seconds
- 30 – 60 seconds
What is one demand side platform offering that allows advertisers to reach their customers in the moment that matters?
September 01, 2018
- Pre-negotiated CPA buys
- Sophisticated audience targeting
- Keyword-based search bidding
- Offline conversion tracking
Which type of optimization is useful for refining your content targeting?
September 01, 2018
- Day and time optimization
- Site optimization
- Geo optimization
- Frequency optimization
What are three main campaign strategies?
September 01, 2018
Audience targeting, brand blasts, and dayparting
Prospecting, category targeting, and keyword targeting
Prospecting, audience targeting, and remarketing
Brand blasts, geotargeting and remarketing
This “broadest reach” strategy allows marketers to serve ads to new users who have not previously visited their website.
September 01, 2018
- Retargeting
- Prospecting
- Keyword and category targeting
- Mobile app
Subscribe to:
Posts (Atom)
