Saturday, 1 September 2018

How do budgets behave within a Bid Manager insertion order (IO)?

Mandeep Kaur September 01, 2018

  1. Budgets can be set up to spend across multiple flight windows within a single IO.
  2. Budget caps are used for reporting purposes only. The system will spend based on bids and performance.
  3. Line items can spend more than the IO budget if they’re over-performing.
  4. One budget is set across all IOs and line items to control the advertiser’s overall spend.