Thursday, 24 January 2019

What is the risk to a brand if it wants to be everything to every possible customer?

Mandeep Kaur January 24, 2019

It won't be able to keep up with the demand.
There is absolutely zero risk. This is what all brands should do.
It could lose its unique differentiator within the market.
It would spend too much money automating its marketing efforts.

Activate customer-centric marketing