Thursday, 24 January 2019

What is the main difference between a traditional campaign brief and a digital-first one?

Mandeep Kaur January 24, 2019

A digital-first brief focuses on the consumer and the desired shift in their behavior, not on media metrics.
A digital-first brief values e-commerce and has already shaped the creative teams should use.
A digital-first brief summarizes every media metric the campaign should hit, along with tactics to use.
A digital-first brief highlights all the digital formats and channels available to creatives.