Thursday, 24 January 2019

Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?

Mandeep Kaur January 24, 2019

The journey hasn't changed, customers move through a funnel toward purchase
The value of blasting a one-sized-fits-all message at scale
Marketers must understand a customer's intent
Apply the same principles you used to use for print, radio, and tv to search and digital