Saturday, 1 September 2018

What is a bid response?

Mandeep Kaur September 01, 2018

  1. A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated creative.
  2. A bid response is what Ad Exchange sends a buyer describing the impression being auctioned.
  3. A bid response is what a buyer must build and send back to Ad Exchange that describes the campaign settings such as format type, audience, and content vertical.
  4. A bid response is what Ad Exchange sends a publisher notifying them that there are available buyers for the impression they are selling.