Saturday, 1 September 2018

What type of information is typically found in a bid request?

Mandeep Kaur September 01, 2018

  1. A bid request contains information about the publisher auctioning an impression, such as their domain, content vertical, and geographic location.
  2. A bid request contains information about the user requesting a webpage, e.g. their browser, Google User ID, their language, and demographic.
  3. A bid request contains information about the advertiser’s creatives, e.g. the creative size, language, and content type.
  4. A bid request contains information about the impression being auctioned such as the position of the ad, whether it will be viewed vertically or horizontally, the minimum CPM, Google user ID, or the mobile advertising ID.