Saturday, 1 September 2018

What is a bid request?

Mandeep Kaur September 01, 2018

  1. A bid request is a signal sent by your bidder to Ad Exchange asking for information on available inventory to bid on.
  2. A bid request is a signal sent by Ad Exchange to your bidder describing an impression being auctioned.
  3. A bid request is a signal sent by your bidder to Ad Exchange, containing bid information and an HTML snippet with a creative to compete in the auction.
  4. A bid request is a signal sent by Ad Exchange to your bidder describing publishers who have inventory available for bidding on.