Google Academy for Ads Certification Exam Questions and Answers 2023: YouTube creative essentials

Google Academy for Ads Certification Exam Questions and Answers 2023

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Showing posts with label YouTube creative essentials. Show all posts

Showing posts with label YouTube creative essentials. Show all posts

Wednesday, 23 January 2019

According to Deloitte's Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?

January 23, 2019

70%
25%
40%
10%

To validate a campaign idea, which tool can be used to explore popular search queries?

January 23, 2019

Google Signals
Google Surveys
Think with Google
Google Trends

Which is a best practice for creating effective Bumper ads?

January 23, 2019

Don't include branding
Cut down your :30 TV spot
Budget time to establish the ad—and stick the landing
Do not include sound

According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

January 23, 2019

70%
55%
25%
40%

Which demonstrates the "Connect" principle in the ABCDs?

January 23, 2019

Include a call to action (CTA)
Integrate your brand in natural usage in the first five seconds
Consider quick cuts to keep the energy up
Frontload the story arc

Which YouTube storytelling technique describes when a video ad changes based on viewers' behavior?

January 23, 2019

The mini-series
Tease, amplify, echo
The direct shot
The follow-up

Which report provides insight into the many ways viewers find videos?

January 23, 2019

Traffic sources report
Audience report
Demographics report
Analytics report

How can you produce video ads to perform well on YouTube?

January 23, 2019

Frame tightly and pace moderately
Frame widely and pace moderately
Frame tightly and pace quickly
Frame widely and pace quickly

How have Bumper ads performed in Google-run studies?

January 23, 2019

They are effective in increasing ad recall only when consumers see multiple bumpers
They reach the same people as TrueView campaigns
They are less effective than longer form ads on YouTube
They are effective on their own at driving ad recall and brand lift

Your client is an online car marketplace. Which targeting type can help your client's campaign reach people in the car buying process?

January 23, 2019

Life Events
Custom affinity audiences
Consumer patterns
In-market audiences

Which targeting type can help your client reach consumers who frequent department stores?

January 23, 2019

In-market audiences
Life Events
Consumer patterns
Custom affinity audiences

In the "Tease, amplify, echo" approach, what role does a piece of long-form content serve?

January 23, 2019

Echoing your message
Amplifying your message
Teasing your audience
Segmenting your story

Which demonstrates the "Attract" principle in the ABCDs?

January 23, 2019

Build suspense by keeping the viewer in the dark until the end of the video ad
Have talent speak directly to camera
Show the brand in natural usage
Show familiar faces at the beginning of your video

Your client's main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

January 23, 2019

Brand toward the end of the ad
Moderate pacing–not too fast and not too slow
Break the fourth wall–include a familiar face speaking directly to the camera
Include supers and voiceovers to reinforce your brand

How can you create video ads to maximize effectiveness on YouTube?

January 23, 2019

Cut your TV spot into :30 and :15 video ads
Build from the ground up rather than modifying your TV spot
Repurpose your TV spots on YouTube – it's all video
Rebuild your TV spots into :30, :15 and :06 video ads

What can Brand Lift measure?

January 23, 2019

Impressions, clicks and reach
View-through rate, watch time and drop-off percentage
Whichever metrics matter to your client
Brand awareness, ad recall and consideration

Which demonstrates the "Direct" principle in the ABCDs?

January 23, 2019

Frontload the story arc
Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel
Include brand or product name in voiceover
Consider quick cuts to keep the energy up

Which story arc can be the most impactful on YouTube?

January 23, 2019

A traditional story arc works best on YouTube – what works on TV, works on YouTube
An attention-grabbing opening and quick pacing
A lead-in, build, big reveal, and offer
A shot of your brand up-front, then telling your story

Which demonstrates the "Brand" principle in the ABCDs?

January 23, 2019

Frontload the story arc
Use natural, on-product integrations versus using forced logos or supers
Include a call to action (CTA)
Focus on framing

Which report shows how long a video keeps its audience?

January 23, 2019

Audience report
Demographics report
Audience retention report
Watch time report

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