Google Academy for Ads Certification Exam Questions and Answers 2023: Search Ads 360 Basics

Google Academy for Ads Certification Exam Questions and Answers 2023

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Showing posts with label Search Ads 360 Basics. Show all posts

Showing posts with label Search Ads 360 Basics. Show all posts

Thursday, 6 September 2018

What information can a Floodlight tag track using custom variables?

September 06, 2018

Customer's full name
IP addresses
Email addresses
Promo codes

How is a search ad's ranking determined?

September 06, 2018

The advertiser's bid and relevance to the search results
The number of years the advertiser has been in business
The advertiser's history of advertising on the search engine
The advertiser's bid only

What goal does a bid strategy use to optimize your bids?

September 06, 2018

Your budget pacing metrics
Your ad copy
Your key performance indicator
Your search terms data

Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

September 06, 2018

Create ads; create keywords; create engine account; create campaign
Create ad groups; create campaign; create advertiser
Create engine account; create keywords; create ads; create campaign
Create advertiser; create engine account; create campaign; create ad groups; create ads and keywords

Sarah creates a Floodlight activity group to track the number of hits on her advertiser's home page. If she also wanted to track customer purchases, what does she need to do?

September 06, 2018

Add another transaction tag to the activity group
Ensure the activity group uses a custom variable
Add a "Transaction - Items Purchased" tag to the group
Create a separate activity group and a transaction tag in it

What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

September 06, 2018

Clicks, Return on advertising spend (ROAS)
Actions, Monthly spend
Actions, Cost-per-action (CPA)
Clicks, Monthly spend

What is search engine marketing?

September 06, 2018

When a system requires you to work with an expert in search engine optimization
When an advertiser runs ads that show up alongside natural search results on a search engine
When search engines attempt to increase their market share
When an advertiser makes improvements to their own website, so that it ranks higher in natural search results

What are the advantages of using DoubleClick Search to manage a large and complex campaign?

September 06, 2018

Exclusive access to Google search advertising
Centralized management and reporting with automated bid strategies
The capability of running promotions on one engine at a time
Reduced cost

What is a benefit of using executive reporting?

September 06, 2018

Full reporting on performance and conversion statistics in one dashboard
Charts and tables that show metrics for attributes like ad copy
Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation
Reporting tools available exclusively for executive-level users

You're running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as "teenagers" and "kids." What type of keywords are these?You're running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as "teenagers" and "kids." What type of keywords are these?

September 06, 2018

Exclusionary
Prohibited
Avoidance
Negative

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