Google Academy for Ads Certification Exam Questions and Answers 2023: Choose the right mobile asset

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Showing posts with label Choose the right mobile asset. Show all posts

Showing posts with label Choose the right mobile asset. Show all posts

Thursday, 24 January 2019

Which is not a common barrier for mobile-first companies?

January 24, 2019

Consumers only want to make purchases on a desktop computer and site
High abandonment rate of apps after users have downloaded them
Targeting the wrong customers with your mobile assets
Failing to align business decisions to a mobile-first strategy

Which is a good app design practice?

January 24, 2019

Don't interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
Zoom viewers in automatically for app content you know is most important.
Make previous searches and recent purchases readily available.
Get users to enter valuable user profile information immediately when they first open the app.

Which is not a good app design practice?

January 24, 2019

Allow users to go back easily in one step.
Show the value of your app up-front.
Create frictionless transitions when going between app and mobile web.
Don't automatically show the search field, make it optional.

Your friend has a jewelry business and just created an app that had dismal downloads during its first month. What advice should you give to get the app back on track?

January 24, 2019

Suggest that she re-focus her app marketing to brand new customers. Improve the app with more professional photos and use social media and earned media to promote it.
Take another look at her customers' behaviors by reviewing all the data she already has and maybe doing some more research to better understand what they would respond to.
Tell her to wait for six months and then re-evaluate. Maybe her customers will come around and eventually find the app. Just be patient and see what happens because there is no need to invest anymore.
Recommend that she hire a consultant who could help her change her retail business into a completely online one. Customers will have to use the app to buy her products and she could save money on retail space.

These are all key to good mobile site design except?

January 24, 2019

Easy conversion
Easy user customization
Easy navigation
Easy search

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

January 24, 2019

Progressive Sites
Enhanced Mobile Sites
Mobile Site Apps
Progressive Web Apps

All of these were recommended to help build a faster site except?

January 24, 2019

Implementation of AMP (Accelerated Mobile Page) best practices Implementation of AMP (Accelerated Mobile Page) best practices
Customer surveys about site performance
Optimized content delivery
Site works on a range of screens and devices

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

January 24, 2019

It's a cheap way to provide a narrower set of options to mobile customers.
Desktop sites typically don't load quickly on mobile devices.
Mobile users don't need all the features a website can offer.
Mobile browsers aren't powerful enough to load most desktop sites.

Which asset model would you recommend to a company who already has a successful mobile site?

January 24, 2019

App-centric model
Site-first model
Audience asset model
Site and app model

You've been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?

January 24, 2019

Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.
Do your own version of an award-winning, mobile-first campaign. If the campaign was successful for that business, it'll definitely work for yours.
Take the time to really understand your audience and investigate all of mobile's unique capabilities to see what would best help reach your audience.
Put all of your money into a gaming app because research shows how successful they can be. If done properly, you're certain to reach new customers.

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