Tuesday, 22 January 2019

What is a key difference between reservation buying and auction buying?

Mandeep Kaur January 22, 2019

Reservation buying is done programmatically, while auction buying is done manually.
Reservation buying includes hard-to-sell inventory, while auction buying does not.
Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
Reservation buying is done manually, while auction buying is done through a Google representative.