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Tuesday, 22 January 2019
If the primary goal for your video campaign is influencing consideration, what are the KPIs you'd look at?
Mandeep Kaur
January 22, 2019
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Sales and purchase intent lift
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Clicks, calls, and sign-ups
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