Saturday, 1 September 2018

What is a Programmatic Guaranteed Deal?

Mandeep Kaur September 01, 2018

  1. It’s a many-to-many deal type between publishers and buyers in an open auction floor.
  2. It’s a one-to-one deal between one publisher and one buyer where a fixed price is established for the impression.
  3. It’s a one-to-one deal between one publisher and one buyer where impressions and price are agreed upon and fixed.
  4. It’s a one-to-many deal between one publisher and many buyers competing in a closed auction floor.