Saturday, 1 September 2018

Some non-family safe ad content is allowed to be run on Ad Exchange. How is this made possible?

Mandeep Kaur September 01, 2018

  1. Some non-family safe ad content is borderline safe and can sometimes be approved by Ad Exchange.
  2. Some publishers allow non-family safe content to be served and can override these policies for Preferred Deals or Programmatic Guaranteed Deals.
  3. Some advertisers are just lucky.
  4. Some advertisers find loopholes that allow them to run non-family safe content.