Thursday, 23 August 2018

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Mandeep Kaur August 23, 2018

  1. Add the terms as negative keywords.
  2. Adjust your product data feed to include relevant terms.
  3. Increase your Quality Score by including irrelevant terms in ad content.
  4. Increase your bids for more relevant keywords