Thursday 23 August 2018

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

Mandeep Kaur August 23, 2018

  1. A bid of zero
  2. A bid that’s the average of the subdivisions
  3. Continue subdividing until there are no products in this group
  4. A bid lower than the subdivisions