Friday, 24 August 2018

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

Mandeep Kaur August 24, 2018

  1. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  2. Views, impressions, unique users, awareness lift, and ad recall lift
  3. Sales and purchase intent lift
  4. Clicks, calls, and sign-ups