Category, Action, Label, Value

Category, Action, Label, Total Events

Event, Category, Action, Label

Category, Action, Label, Unique Events

• 
  
• 35
• 5
•   25
•   15

FALSE

TRUE

Calculated Metric

Custom Metric

Custom Dimension

Custom Channel Groupings

A comparison of data between two date ranges

A report that offers different demographic information about your audience

The lifetime value of a user in a given date range

An attribute of a data set that can be organized for better analysis

User ID

Goal tracking

Google Ads Linking

Data import

Demographics and Interests reports

Real-time reports

Cohort Analysis reports

Geo reports

Filter 1: include Argentina > Filter 2: include Brazil

Filter 1: include Brazil > Filter 2: include Argentina

Filter 1: exclude all countries except Brazil and Argentina

Filter 1: include Brazil or Argentina

All of the above

Google Tag Manager

Sign-in that generates and sets unique IDs

A new Analytics account for reporting

Custom Report

Custom Metric

Custom Segment

Custom Dimension

Same index

Same view

Same scope

Same Custom Report

Property > Account > View

Account > View > Property

View > Account > Property

Account > Property > View

Sales Performance report

Referrals report

Frequency & Recency report

New vs Returning report

Device

Direct

Organic Search

Display

View Google Ads click and cost data next to site engagement data in Analytics

Adjust keyword bids in Google Ads from Google Analytics

Import Analytics Goals and transactions into Google Ads as conversions

Create remarketing lists in Analytics to use in Google Ads campaigns

A dimension that can help analyze site performance

The numbers in a data set often paired with dimensions

The dates in a date range

A segment of data separated out in a report for comparison

Goals reports

Acquisition reports

Ecommerce reports

Multi-Channel Funnel reports

Custom Dimensions

Advertising Features

In-page Analytics

Goals or Ecommerce

3

2

1

6

utm_content

utm_medium

utm_adgroup

utm_source

Modify

Exclude

Include

Restore

Secondary dimensions in Custom Reports

Primary dimensions in Custom Reports

Secondary dimensions in Standard reports

All of the above

When a user opens a new browser window

At noon every day

After 30 minutes, regardless of user activity on a web page

When a user is inactive on a web page for more than 30 minutes

Pivot Table

Map Overlay

Flat Table

Explorer

Offline inventory database

Websites

Online point-of-sale systems

Mobile devices

Custom Dimensions

Segments

Custom reports

Goals

All Traffic

Demographics

Behavior

Geo

Every time a user performs an action with pageview tracking implemented

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking implemented

Every time a user makes a reservation

Hit

User

Customer

Session

Data may be recovered within 5 days

Data may be recovered within 10 days

Data may be recovered within 30 days

Filtered data is not recoverable

email

google

googlemerchandisestore.com

(direct)

Cohort Analysis

User Timings

Goal Flow

Treemaps

Device and operating system

Browser language setting

Page visits

User’s favorite website

The Active Users report

The Browser & OS report

The Source/Medium report

The New vs Returning report

When the sessions share the same browser cookie

When the sessions happen in the same browser on the same day

When the sessions happen in the same browser on the same device

When the sessions happen in different browsers on the same device

Custom Dimension

Custom Report

Event Tracking

Calculated Metrics

False

True

Television commercials

Website referrals

Paid and organic search

Social network

Choose “Faster response” in the sampling pulldown menu

Remove any filters on the view

Choose “Greater precision” in the sampling pulldown menu

Apply an advanced filter to the report

Last campaign, search, or ad

Equal credit along the conversion touchpoints

Second to last campaign, search, or ad

First campaign, search, or ad

Location report

Landing Pages report

Pages report

All Pages report

Allow customers to quickly reorder an item they have previously purchased

Show customized ads to customers who have previously visited your site

Create remarketing lists without making changes to your existing Analytics snippet

Create remarketing lists based on custom segments and targets

FALSE

TRUE

Mobile > Devices report

Technology > Network report

All Traffic > Source/Medium report

Site Content > Landing Page report

TRUE

FALSE

All Pages report

Landing Pages report

Pages report

Exit Pages report

Landing Pages report

Behavior Flow report

Treemaps report

Content Drilldown report

10

5

30

20

Secondary conversion

Primary conversion

Second-to-last-click attribution

Assisted conversion

Use a Custom Dimension as a primary dimension

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Pair metrics and dimensions of different scopes

Location report

Top Events report

Frequency and Recency report

Content Drilldown report

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

Custom Include filter with field “Page Title” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Campaign and Medium

Source and Campaign

Campaign and Ad Content

Source and Medium

Every time a user searches on a website

Every time a user clicks a video on a website

Every time a user loads a webpage with embedded tracking code

Every time a user adds an item to an online shopping cart

Percentage of total site exits

Number of times users returned to a website in a given time period

Percentage of visits when a user landed on a website and exited without any interactions

Percentage of sessions in which a user exits from a homepage

Engagement report

Active Users report

All Pages report

Frequency and Recency report

Isolate and analyze specific conversion paths using conversion segments

Analyze users by single or multi-session conditions

Permanently modify the data in a view

Compare behavior metrics for groups of users like Converters vs non Converters

Channel Groupings

Multi-Channel Funnels

Conversion tracking

Attribution modeling

ad preference

device

time of day

location

Watching a video

Making a purchase

Customer's lifetime value

Signing up for a newsletter

Sessions / Bounce rate

Total Events / User Type

Sessions / Source

Avg. Time on Page / Device Category

Too many dimensions in a Custom Report

Too many metrics in a Custom Report

Custom Report isn't shared with users in the same view

A filter that removes all the data

Event-level, session-level, transaction-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Build custom Remarketing lists

Isolate and analyze data

Create subsets of sessions or users

Permanently alter data

Comparison

Pivot

Performance

Percentage

Remarketing audience

Analytics Goals

Machine-learning algorithms

Custom Reports

Product

Session

User

Hit

Users who visited a specific page on a website

Users who played a video on a website

Users who visited a physical store

Users who speak a particular language

organic

google

referral

cpc

1. use video ads
2. add a call–to–action (CTA) overlay to the ads
3. target the Search Network
4. add the keyword “video” to the campaign

1. reports in AdWords
2. The “Audience retention” tab in YouTube Analytics
3. The “Campaigns” tab in AdWords
4. Google Analytics

1. YouTube session length
2. TrueView ad skip rates
3. playback locations
4. cost per channel visit

1. The YouTube homepage
2. Specific videos
3. YouTube search pages
4. Specific channels

1. It lets you continually track conversions
2. It tells you how many people are viewing the ad
3. It shows you how engaged people are with the ad
4. It shows how often the average person sees or interacts with the ad

1. Topics
2. Remarketing
3. Affinity and in-market audiences
4. All of the listed answers are correct

1. View rate and cost-per-click (CPC)
2. Clickthrough rate (CTR) and cost-per-click (CPC)
3. The targeting options that were used
4. View rate, cost-per-view (CPV), and follow-on views

1. People who skipped the advertiser’s TrueView in-stream ads
2. All of the listed answers are correct
3. People who clicked the +1 button on the advertiser’s Google+ page
4. People who watched certain videos on the advertiser’s YouTube channel

1. Video Media Layout Mastheads
2. Rich Media Layouts Mastheads
3. Rich Media Custom Mastheads
4. Video Mastheads

1. VideoPlus ads
2. Homepage expandable Masthead ads
3. Lightbox ads and TrueView video discovery ads
4. TrueView ads and VideoPlus ads

1. Add exclusions to the campaign
2. Add a call-to-action overlay
3. Increase each target group’s bid by 100%
4. Run both an in-stream and a video discovery version of the ad

1. All of the listed answers are correct
2. Include a strong call-to-action so the viewer knows what to do
3. Add a frequency cap
4. Use at least 3 types of targeting to find out which performs best

1. Mobile only
2. Both mobile and tablet
3. Android only
4. Tablet only

1. A mobile app promo
2. A companion banner
3. A call-to-action overlay
4. A ticker tape

1. Check engagement reports
2. Check the conversion volume
3. Check the count of TrueView earned actions
4. Create remarketing lists

1. A blinking border
2. A scrolling banner
3. An animated GIF
4. A card

1. Optimize for clicks
2. Optimize for views
3. Rotate evenly
4. Optimize for conversions

1. On embedded videos
2. All of the listed answers are correct
3. On videos on your channel
4. On TrueView video discovery ads

1. When she purchases something from the advertiser’s website
2. When she clicks the ad
3. When she views the ad
4. When she views the ad for the second time

1. 0.02
2. 0.09
3. 0.11
4. 0.2

1. A budget for creating professional video ads
2. A conversion rate of at least 5% on the Search Network
3. A base AdWords budget in addition to pay-per-click costs
4. A YouTube video

1. 1 minute, 30 seconds
2. There isn’t a time limit
3. 30 seconds
4. 7 minutes

1. The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
2. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
3. The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
4. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

1. All of the listed answers are correct
2. A website on the Display Network
3. A YouTube channel
4. A specific YouTube video

1. More than 75%
2. More than 50%
3. Almost 25%
4. Almost 15%

1. A flat daily fee
2. Impressions
3. Clicks
4. Impressions and clicks

1. Create call-to-action (CTA) overlays
2. All of the listed answers are correct
3. Access more video reporting metrics
4. Create a remarketing list

1. The average number of channel views
2. All of the listed answers are incorrect
3. The average view rate for the ad
4. The average number of times people have viewed the ad

1. Earned visits to the website, earned views, and earned comments
2. Earned views, earned comments, and earned likes
3. Earned conversions
4. Earned visits to the website and earned comments

1. Visitors to the YouTube homepage in a targeted country
2. Affinity and remarketing
3. Affinity, remarketing, and topics
4. Topics and remarketing

1. Deliver the most important message early in the video
2. All of the listed answers are correct
3. Provide clear next steps so customers can take action
4. Add a call-to-action (CTA) overlay

1. conversions
2. cost-per-view (CPV) bidding strategies
3. bidding strategies
4. video campaigns

1. use pay-per-report analytics and pay for click-throughs only
2. pay a single monthly fee
3. use free video analytics
4. use pay-per-report analytics and pay a single monthly fee

1. YouTube and the Display Network
2. YouTube only
3. YouTube and video partner sites and apps
4. The Display Network and video partner sites and apps

1. Specific YouTube videos
2. Websites on the Display Network
3. All of the listed answers are correct
4. Specific YouTube channels

1. YouTube watch pages and Masthead ads, and Google search results
2. YouTube videos and search results, and the Display Network
3. Google TV, Google search results, and the Display Network
4. YouTube homepage, channels, watch pages, and search results, and the Display Network

1. The Search Network and the Display Network
2. YouTube and the Display Network
3. YouTube
4. The Display Network

1. text
2. videos uploaded directly to YouTube
3. other video formats
4. images

1. the Google Play Store
2. YouTube Mastheads
3. Google search results and YouTube watch pages
4. YouTube watch pages and mobile video mastheads

1. to the left and right of videos
2. as clickable thumbnails and before videos
3. at the top and bottom of videos
4. before videos and as clickable thumbnails

1. views and engagements
2. conversions
3. clicks
4. impressions