Saturday 25 August 2018

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Mandeep Kaur August 25, 2018

  1. View rate and cost-per-click (CPC)
  2. Clickthrough rate (CTR) and cost-per-click (CPC)
  3. The targeting options that were used
  4. View rate, cost-per-view (CPV), and follow-on views