Thursday, 24 January 2019

Why is a digital-first brief an important part of the campaign process?

Mandeep Kaur January 24, 2019

It ensures all teams are aware of budget, the parameters of the project, and how to execute the key messages.
It gives teams a sense of what the key performance indicators for the project will be and what the key message will be for their channel.
It provides ample detail and prevents contributors from going off message and out of scope.
It stimulates people to come up with creative, diverse, and expansive solutions befitting a digital landscape.