Thursday, 24 January 2019

To capture the "Do" stage for a marketing campaign selling men's razors, you invited users who watched your entire pre-roll ad to sign up for a newsletter on male grooming trends. The results were dismal. Why?

Mandeep Kaur January 24, 2019

This tactic would have been appropriate for the "Think" stage.
This would have been better as an awareness campaign.
This tactic didn't consider personas or opposites attract thinking.
This was a great idea to reward loyal customers.

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