Saturday, 1 September 2018

Why would you choose to participate in the Ad Exchange Open Auction?

Mandeep Kaur September 01, 2018

  1. To get exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees
  2. To reach the widest publisher inventory pool based on your defined campaign targets and to scale your media buys across screens and exchanges using the right audience signals
  3. To get exclusive access to premium packages of inventory often before it becomes widely available
  4. To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation