Saturday, 1 September 2018

What are trading desks and what part do they play as a buyer on Ad Exchange?

Mandeep Kaur September 01, 2018

  1. Trading desks are companies that aggregate publisher ad space and sell it to advertisers who wish to advertise on that space.
  2. Trading desks use sophisticated targeting capabilities and optimization algorithms to help advertisers and agencies determine a value of an incoming impression and place a bid in order to win that impression.
  3. Trading desks are divisions at agency holding companies that can execute exchange buys for the company’s media agencies within the same holding company.
  4. Trading desks are companies that trade inventory with other trading desks.