Friday, 24 August 2018

Why do mobile advertisers care about driving physical store traffic?

Mandeep Kaur August 24, 2018

  1. Vast majority of sales still occur in physical stores.
  2. Customers buy more online when they know they have the option to visit a physical store.
  3. Online retailers who also offer a physical store option have been shown to bring in the most revenue.
  4. All demographics exhibit more loyalty after visiting a store.