Friday, 24 August 2018

Which is a benefit of using server–to–server app conversion tracking over an SDK?

Mandeep Kaur August 24, 2018

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
Server–to–server connections are easier to set up than code–less conversion tracking
Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store