Friday, 24 August 2018

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Mandeep Kaur August 24, 2018

  1. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
  2. No one has figured a way to “see” mobile’s contribution yet.
  3. Many in traditional retail are not mobile users.
  4. They don’t use AdWords.