- Clickthrough rate (CTR)
- Cost-per-view (CPV)
- View rate
- Viewthrough rate
Friday, 24 August 2018
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?
Mandeep Kaur
August 24, 2018