Thursday, 23 August 2018

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

Mandeep Kaur August 23, 2018

  1. search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
  2. search and display inventory to help advertisers reach their desired cost-per-install goal
  3. search and display inventory to help advertisers reach their desired cost-per-impression goal
  4. search inventory to help advertisers reach their desired cost-per-install goal