Friday, 24 August 2018

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?


  1. Get new users for her app.
  2. Google Play Store optimization
  3. Get new users who most likely complete in-app actions.
  4. Target cost per install (tCPI)