Friday, 24 August 2018

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Mandeep Kaur August 24, 2018

  1. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  2. Views, impressions, unique users, awareness lift, and ad recall lift
  3. Clicks, calls, and sign-ups
  4. Sales and purchase intent lift