Wednesday, 22 August 2018

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Stephanie August 22, 2018

  1. Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  2. Online campaigns generate clicks, whereas other channels generate exposure.
  3. AdWords budgets can only be set once annually and require a fixed commitment.
  4. Budgets cannot be applied to online campaigns due to constant changes in traffic.