Saturday, 24 March 2018

Which of these user characteristics CANNOT be used to create a Custom Segment?

Stephanie March 24, 2018


  •  Users 25 to 34 years of age who have their browser set to Spanish
  •  Users who have children
  •  Users that viewed a page on your website and then watched a video
  •  Users that engaged in your social media or email campaigns

Which of these channels is NOT included in the default Channels report?

Stephanie March 24, 2018

  • Direct
  • Device
  • Display
  • Organic Search

Friday, 16 March 2018

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Stephanie March 16, 2018

  • Adjust keyword bids inside Google Analytics

Which report helps you determine the percent of your site traffic that has visited previously?

Stephanie March 16, 2018

  • New vs. Returning report

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

Stephanie March 16, 2018

  • False

By default, which of these are NOT Remarketing audiences that you can define?

Stephanie March 16, 2018

  • Users who visited your physical store

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Stephanie March 16, 2018


  • The Measurement Protocol

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Stephanie March 16, 2018

  • Custom Include filter with field “Campaign Name” and pattern “back to school”

Smart Goals are created automatically by Google’s machine-learning algorithms.

Stephanie March 16, 2018

  • True

To recognize users across different devices, what feature must you enable?

Stephanie March 16, 2018

  • User ID

What feature would you set up to collect company-specific data such as Member Status?

Stephanie March 16, 2018

  • Custom Dimension

Which report shows a visual representation of user interactions on your website?

Stephanie March 16, 2018

  • Behavior Flow report

What would you set up to collect how many comments users posted to a webpage on your site?

Stephanie March 16, 2018

  • Custom Metric

Which reports require you to activate Advertising Features?

Stephanie March 16, 2018

  • Demographics and Interests reports

Which report helps identify which browsers may have had problems with your website?

Stephanie March 16, 2018

  • The Browser & OS report

Once you have deleted a view, you have a limited number of days to restore that view.

Stephanie March 16, 2018

  • True

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

Stephanie March 16, 2018

  • True

Which report helps you understand which kinds of mobile devices were used to visit your website?

Stephanie March 16, 2018

  • Mobile > Devices report

Which of these could NOT be tracked using Goals in Google Analytics?

Stephanie March 16, 2018

  • Customer’s lifetime value

What is a “metric” in Google Analytics?

Stephanie March 16, 2018

  • The numbers in a data set often paired with dimensions.

By default, which of these is NOT considered a “source” in Google Analytics?

Stephanie March 16, 2018

  • email

By default, which of these is NOT considered a “medium” in Google Analytics?

Stephanie March 16, 2018

  • Google

What type of data does Google Analytics prohibit you from collecting?

Stephanie March 16, 2018

  • Personally identifiable information

By default, when does an Analytics session expire?

Stephanie March 16, 2018

  • When a user is inactive on your website for more than 30 minutes

What is required for User ID to track users across different devices?

Stephanie March 16, 2018

  • Sign-in that generates and sets unique IDs

Views can include website data from before the view was created.

Stephanie March 16, 2018

  • False

Custom Dimensions can be used as which of the following?

Stephanie March 16, 2018

  • All of the above

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Stephanie March 16, 2018

  • 1

Google Analytics filters are applied in the order in which they are set in your view.

Stephanie March 16, 2018

  • True

What is a “dimension” in Google Analytics?

Stephanie March 16, 2018

  • An attribute of a data set that can be organized for better analysis.

Which data table display compares report metrics to the website average?

Stephanie March 16, 2018

  • Comparison

Which report shows the percentage of traffic that has visited your site before?

Stephanie March 16, 2018

  • Behavior > New vs. returning report

If a user visits the homepage of a website with a video embedded and leaves without clicking on anything, Google analytics will count this session as a bounce.

Stephanie March 16, 2018

  • True

Which of these criteria CANNOT be used to create a custom segment?

Stephanie March 16, 2018

  • Ad type

In Multi-Channel Funnel Reports conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Stephanie March 16, 2018

  • False

Which tags does Google Analytics recommend to accurately track campaigns?

Stephanie March 16, 2018

  • Medium, Source, and Campaign

Which reports can show you how website referrals, organic search, and ad Campaigns assisted in the conversion process?

Stephanie March 16, 2018

  • Multi-Channel Funnel reports

Which report would you use to determine where users start or exit the conversion funnel?

Stephanie March 16, 2018

  • Goal Flow report

If a filter excludes data from a view, that data can never be recovered for that view:

Stephanie March 16, 2018

  • True

Which of these can you NOT share using The Solutions Gallery?

Stephanie March 16, 2018

  • Custom Dimensions

Which report can compare metrics based on user acquisition date over a series of weeks?

Stephanie March 16, 2018

  • Cohort Analysis report

You cannot change the default session timeout duration in Google Analytics.

Stephanie March 16, 2018

  • False

Which kinds of hits does Google Analytics track?

Stephanie March 16, 2018

  • All of the above

If you want to track users and sessions across multiple domains, what must you set up?

Stephanie March 16, 2018

  • Cross-domain tracking

Metrics cannot be paired with dimensions of the same scope.

Stephanie March 16, 2018

  • False

What URL tag does AdWords add to the destination URL using auto-tagging?

Stephanie March 16, 2018

  • gclid=

Which of the following statements about segments is incorrect?

Stephanie March 16, 2018

  • Segments are filters that permanently alter your data

Which of these is NOT a benefit of using segments in your data analysis?

Stephanie March 16, 2018

  • You can permanently modify the data in your view

By default, Google Analytics can only collect behavioral data from web-connected systems.

Stephanie March 16, 2018

  • True

Filters let you include, exclude, or modify the data you collect in a view.

Stephanie March 16, 2018

  • True

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Stephanie March 16, 2018

  • Users who returned an item they purchased

Which of these does Google Analytics use to distinguish new and returning users?

Stephanie March 16, 2018

  • A randomly-assigned unique identifier and browser cookie

Which of these is NOT a valid metric-dimension combination?

Stephanie March 16, 2018

  • Sessions / Bounce rate

What scope would you apply for a Custom Dimension that collects data for users who log into your website?

Stephanie March 16, 2018

  • User

Which campaign parameter is NOT standard in Google Analytics?

Stephanie March 16, 2018

  • Utm_adgroup

Which of these can join offline business systems data with online data collected by Google Analytics?

Stephanie March 16, 2018

  • Data import

Which report indicates the pages of your website where users first arrived?

Stephanie March 16, 2018

  • Landing Pages report

When will the Analytics tracking code send a pageview hit to Google Analytics?

Stephanie March 16, 2018

  • Every Time a user loads a web page with embedded tracking code

Which of these is a scope for a Custom Metrics?

Stephanie March 16, 2018

  • Hit

What is the “Bounce Rate” in Google Analytics?

Stephanie March 16, 2018

  • The percentage of visits when a user landed on your website and exited without any interactions

Filters may be applied retroactively to any data that has been processed.

Stephanie March 16, 2018

  • False

What will happen if you install the same default tracking code on pages with different domains?

Stephanie March 16, 2018

  • Analytics will associate these users and sessions with their respective domains

What is a “Secondary dimension” in Google Analytics?

Stephanie March 16, 2018

  • An additional dimension you can add to a report for more specific analysis

What four types of Goals are available in Google Analytics?

Stephanie March 16, 2018

  • Destination, Event, Duration, Pages/ Screens per session

Which of these can be imported to define a remarketing audience?

Stephanie March 16, 2018

  • Custom Segment

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google analytics count?

Stephanie March 16, 2018

  • 3

Which of these would prevent data from appearing in a Custom Report?

Stephanie March 16, 2018

  • You haven't shared the Custom Report with users in the same view

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Stephanie March 16, 2018

  • Assisted conversion

If you wanted to track what search terms customers use to find your products on your website, what would you set up?

Stephanie March 16, 2018

  • Site Search

You can only apply a Custom Dimension to data that was collected after you created the dimension.

Stephanie March 16, 2018

  • False

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Stephanie March 16, 2018

  • Source and Medium

What is the set of rules that determines how sales and conversions get attributed based on touch points in the conversion path?

Stephanie March 16, 2018

  • Attribution modeling
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